Today is a time of social media and the internet. Look all around, what do you find? People are chatting, shopping or staring at their phones all day long. Yes, it is common today because of social networking sites. You may wonder why social networking sites play such an important role? Let us enlighten you with this fact today. It is the time of digitalization people spend hours and hours on social networking sites. These social networking sites connect people, promote businesses and spread an abundance of knowledge. So, we will define social networking sites as platforms to connect with friends, clients, colleagues or businesses. There are many social networking sites. Let's which among those are the top choice of people.
Among many platforms to connect people, some are so helpful in many aspects. Here, we will highlight the most people-cherished platforms. For instance, Facebook, youtube, WhatsApp. Moreover, Instagram, Twitter and Tik Tok have also gained people's attention. An important aspect is, do you know there is a difference between social media and social networking? Yes, they are different. Social media aims for only communication. On the other hand, social networking sites help to make a network. So, people sharing a connection or a both ended interest connects.
Facebook
Facebook is one of the best social networking sites. Irrespective of the demographic position or industry, you have a place to stand on Facebook. Also, Facebook has many niches including, e-commerce, entertainment, media and more. Moreover, advertisements boost businesses. Plus, Facebook offers a greater engagement of people with each other. According to Statistica, there are 2.8 billion people who are using Facebook every month.
Youtube
Youtube is another brilliant platform. Search engine journal says there are 2 billion people using youtube every month. Also, youtube holds a dominant place in the digital world. It is because it entertains thousands of people. Interestingly, youtube catches people of all age groups. So, it comes second in the list of best social networking sites across the web.
Whatsapp
Whatsapp is the most common social networking site. Business WhatsApp adds meaning to its being a networking site. The conversion rate via WhatsApp is 98% as compared to email, which is 20%. Therefore, it is a helpful platform in terms of marketing or connections. Notably, people love using WhatsApp.
Instagram
Don't underestimate the power of Instagram. This platform is love. We can find many influencers, celebrities, businesses and service providers on it. For this reason, it comes in top social networking sites. 75% of teenagers to middle-aged adults use Instagram daily. So, it is the best artistic platform to engage people in business. Furthermore, amazing videos catch the attention of people to a greater extent. Overall, Instagram serves best in its purpose to build networks.
Tik Tok
Tik Tok engages people with diverse, engaging videos. It launched in 2016 and, just within a year, it has more growth in its users. People enjoy creative and joyful content through this platform. Notably, there are 2 billion people actively using Tik Tok globally. Many businesses show their creativity to engage people and boost their business. Others help people to laugh or learn via visual creation.
Other than these platforms, social networking sites like LinkedIn, Pinterest, Twitter and, Snapchat connect people. They also have high ratios of users. So, all these social networking sites add a lot to the promotion of a brand or business. Also, it helps people to get a variety of content that amazes them.
Conclusion
Well, it's a fact that brands use these social networking sites to increase their business. Yet, the focal part is the target audience. Facebook is a platform with plenty of topics, audience and interests that suits many businesses for its promotion. Still, firms need to find the best sites that amaze people and catch the audience it needs.